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Subject: Facebook Language: Inglés Repository: 73 Document Type: Tesis Year: 2021

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Title: The impact of online negative word-of-mouth on customers in the telecommunication industry
Author: Costa, Mariana Pires do Rosário
Language: Inglés
Repository: 73
Subject: Social media / Word-of-mouth / Negative word-of-mouth / Brand attitude / Perceived brand quality / Re-patronage Intention / Indústria das telecomunicações / Facebook / Qualidade dos serviços / Marketing / Satisfação do cliente / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais

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