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Subject: FMCG Document Type: Tesis Repository: 73 Year: 2013

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Title: Análise e estratégia do lançamento de margarina Imperial
Author: Silva, Cláudia Patrícia Ferreira da
Language: Portugués
Repository: 73
Subject: Marca própria / Marca de fabricante / Produtos de grande consumo / Foods / Private label / Manufacturer brand / FMCG

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Title: Qual o papel das marcas de fornecedor, no mercado de FMCG, com a crescente influência das marcas de distribuidor?
Author: Silva, Catarina Ferreira da
Language: Portugués
Repository: 73
Subject: Marcas / Marcas de distribuição (MDD) / Marcas de fornecedor / FMCG / Estratégia / Love Brand / Brand equity / Brands / Private label / National brands / Strategy

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