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Repository
73
(2)
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Author
Grangeio, Maria Sofia Ravara Cary Frade
(1)
Ventura, Patrícia Alexandra Sacramento da Costa
(1)
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Subject
FMCG
(2)
Consumer behavior
(1)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(1)
Estudo de casos
(1)
Gestão de empresas
(1)
Gestão estratégica
(1)
Internacionalização das empresas
(1)
Internationalization
(1)
L Industrial organization
(1)
L8
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2015
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2016
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2018
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Tesis
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Subject:
FMCG
Document Type:
Tesis
Language:
Inglés
Repository:
73
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Title:
There's a new player in town: a case study of Mercadona's entrance in Portugal
Author:
Ventura, Patrícia Alexandra Sacramento da Costa
Language:
Inglés
Repository:
73
Subject:
Retail
/
Internationalization
/
Managament
/
FMCG
/
Gestão de empresas
/
Gestão estratégica
/
Internacionalização das empresas
/
Supermercado
/
Venda a retalho
/
Estudo de casos
/
Trabalho de projeto
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M16
/
L8
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
/
L Industrial organization
Acceder
Title:
Determinants of price promotion attractiveness in fast moving consumer goods
Author:
Grangeio, Maria Sofia Ravara Cary Frade
Language:
Inglés
Repository:
73
Subject:
Promotional methods
/
Pricing
/
Purchase intentions
/
Consumer behavior
/
FMCG
Acceder
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