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Subject: FMCG Language: Inglés Repository: 73 Year: 2015

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Title: Determinants of price promotion attractiveness in fast moving consumer goods
Author: Grangeio, Maria Sofia Ravara Cary Frade
Language: Inglés
Repository: 73
Subject: Promotional methods / Pricing / Purchase intentions / Consumer behavior / FMCG

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Title: Impact of product differentiation, marketing Investments and brand equity on pricing strategies: a brand level investigation
Author: Davcik, N. / Sharma, P.
Language: Inglés
Repository: 73
Subject: Premium price / Brand equity / Panel data / FMCG / OLS / Cluster analysis / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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