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73
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Ventura, Patrícia Alexandra Sacramento da Costa
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Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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Estudo de casos
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Subject:
FMCG
Language:
Inglés
Document Type:
Tesis
Year:
2019
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Title:
There's a new player in town: a case study of Mercadona's entrance in Portugal
Author:
Ventura, Patrícia Alexandra Sacramento da Costa
Language:
Inglés
Repository:
73
Subject:
Retail
/
Internationalization
/
Managament
/
FMCG
/
Gestão de empresas
/
Gestão estratégica
/
Internacionalização das empresas
/
Supermercado
/
Venda a retalho
/
Estudo de casos
/
Trabalho de projeto
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M16
/
L8
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
/
L Industrial organization
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