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Title: There's a new player in town: a case study of Mercadona's entrance in PortugalLanguage: InglésRepository: 73Subject: Retail / Internationalization / Managament / FMCG / Gestão de empresas / Gestão estratégica / Internacionalização das empresas / Supermercado / Venda a retalho / Estudo de casos / Trabalho de projeto / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M16 / L8 / M Business administration and business economics - Marketing - Accounting - Personnel economics / L Industrial organization
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Title: Determinants of price promotion attractiveness in fast moving consumer goodsLanguage: InglésRepository: 73Subject: Promotional methods / Pricing / Purchase intentions / Consumer behavior / FMCG
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Title: Impact of product differentiation, marketing Investments and brand equity on pricing strategies: a brand level investigationAuthor: Davcik, N. / Sharma, P.Language: InglésRepository: 73
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