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Subject: FMCG

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Title: Análise e estratégia do lançamento de margarina Imperial
Author: Silva, Cláudia Patrícia Ferreira da
Language: Portugués
Repository: 73
Subject: Marca própria / Marca de fabricante / Produtos de grande consumo / Foods / Private label / Manufacturer brand / FMCG

Acceder
Title: Qual o papel das marcas de fornecedor, no mercado de FMCG, com a crescente influência das marcas de distribuidor?
Author: Silva, Catarina Ferreira da
Language: Portugués
Repository: 73
Subject: Marcas / Marcas de distribuição (MDD) / Marcas de fornecedor / FMCG / Estratégia / Love Brand / Brand equity / Brands / Private label / National brands / Strategy

Acceder
Title: There's a new player in town: a case study of Mercadona's entrance in Portugal
Author: Ventura, Patrícia Alexandra Sacramento da Costa
Language: Inglés
Repository: 73
Subject: Retail / Internationalization / Managament / FMCG / Gestão de empresas / Gestão estratégica / Internacionalização das empresas / Supermercado / Venda a retalho / Estudo de casos / Trabalho de projeto / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M16 / L8 / M Business administration and business economics - Marketing - Accounting - Personnel economics / L Industrial organization

Acceder
Title: Determinants of price promotion attractiveness in fast moving consumer goods
Author: Grangeio, Maria Sofia Ravara Cary Frade
Language: Inglés
Repository: 73
Subject: Promotional methods / Pricing / Purchase intentions / Consumer behavior / FMCG

Acceder
Title: Impact of product differentiation, marketing Investments and brand equity on pricing strategies: a brand level investigation
Author: Davcik, N. / Sharma, P.
Language: Inglés
Repository: 73
Subject: Premium price / Brand equity / Panel data / FMCG / OLS / Cluster analysis / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder

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