Refine your Search
Author
Subject
- Eye-tracking (4)
- Comportamento do consumidor (2)
- Domínio/Área Científica::Ciências Sociais::Economia e Gestão (2)
- M Business administration and business economics - Marketing - Accounting - Personnel economics (2)
- M30 (2)
- M31 (2)
- Marketing (2)
- Associação marca-causa (1)
- Atenção (1)
- Brand-cause fit (1)
Language
Your search
1-4 from 4 results
(0.009 seconds)
-
Title: The impact of facial expressions in consumer purchase decisionLanguage: InglésRepository: 73Subject: Facial expressions / Emotions / Incongruency / Consumer neuroscience / Purchase intention / Eye-tracking / Consumer decisions / PLS-SEM / Expressão facial / Emoção / Comportamento do consumidor / Tomada de decisão / Marketing / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M30 / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
-
Title: The impact of attention on wines' purchase intention: the moderating role of awards and consumption situationsAuthor: Monteiro, Patrícia GasparLanguage: InglésRepository: 73Subject: Wine / Eye-tracking / Wine awards / Consumption situation / Marketing / Marketing de vinhos / Imagem de marca / Prémio / Comportamento do consumidor / Preferência do consumidor / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M30 / M31 / M Business administration and business economics - Marketing - Accounting - Personnel economics
-
Title: Three essays on cause-related marketing effectivenessAuthor: Guerreiro, JoãoLanguage: InglésRepository: 73
« Previous
1
Next »
SeDiCI Serivicio de Difusión de la Creación Intelectual
PrEBi Proyecto de Enlace de Bibliotecas
UNLP Universidad Nacional de La Plata
2003-2024 ©. Todos los derechos reservados conforme a la ley 11.723