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73 (1)

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Guerreiro, João (1)

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Subject: Eye-tracking Subject: Atenção Language: Inglés

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Title: Three essays on cause-related marketing effectiveness
Author: Guerreiro, João
Language: Inglés
Repository: 73
Subject: Marketing social / Atenção / Resposta emocional / Eye-tracking / Resposta fisiológica / Associação marca-causa / Tipo de produto / Cause-related marketing / Visual attention / Emotional arousal / Electrodermal response / Brand-cause fit / Product type

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