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Title: How management decides investments: the diagnosis of the business case practices in PortugalAuthor: Teixeira, Cláudia Sofia BentoLanguage: InglésRepository: 73Subject: Benefits / Research project / Business case / Investment / Strategy / Benefícios / Projeto de investigação / Investimento estratégico / Estratégias
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Title: Analyzing supply chain management practices of Hermès parfums: the Middle East and the Near EastAuthor: Touati, HanaLanguage: InglésRepository: 73
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Title: Introductory offers in two-part tariffs: time-inconsistency and signaling approachAuthor: Zheng, HouLanguage: InglésRepository: 73
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Title: A university-industry cooperation model for small and medium enterprises: the case of Chengdu KEDA Optoelectronic Technology Ltd.Author: Peng ShanzhongLanguage: InglésRepository: 73
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Title: “Lógica da batata” restaurant business planLanguage: InglésRepository: 73Subject: Plano de negócio / Estratégias / Plano de marketing / Restauração / Business plan / Strategy / Marketing plan / Catering
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Title: The trends of islamic banking: opportunities and challenges for the european banking sectorLanguage: InglésRepository: 73Subject: Growth / Islamic banking / Strategies / BNP paribas / Crescimento / Banca islâmica / Estratégias
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Title: Case-study on price setting of beerAuthor: Leite, Pedro Rui OrtinsLanguage: InglésRepository: 73Subject: Pricing / Beer market / Segmentation / Strategy / Cerveja / Segmentação do mercado / Estratégias
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Title: CRM strategies: an approach to Lidl, Sonae and Jerónimo Martins firmsAuthor: Carrilho, Marta GuerraLanguage: InglésRepository: 73Subject: Marketing / CRM Customer relationship management / Gestão de clientes / Fidelidade à Marca / Portugal / Communications / Strategic / Customer relationship / Interaction / Loyalty / Comunicação / Estratégias / Relação com o cliente / Interação social / Fidelidade / Domínio/Área Científica::Ciências Sociais
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