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73 (2)

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Carrilho, Marta Guerra (1)
Marques, André Mendes (1)

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Estratégias (2)
Marketing (2)
Beer sector (1)
CRM Customer relationship management (1)
Cerveja (1)
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Customer relationship (1)
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Subject: Estratégias Subject: Marketing Year: 2016 Language: Inglés Document Type: Tesis

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Title: CRM strategies: an approach to Lidl, Sonae and Jerónimo Martins firms
Author: Carrilho, Marta Guerra
Language: Inglés
Repository: 73
Subject: Marketing / CRM Customer relationship management / Gestão de clientes / Fidelidade à Marca / Portugal / Communications / Strategic / Customer relationship / Interaction / Loyalty / Comunicação / Estratégias / Relação com o cliente / Interação social / Fidelidade / Domínio/Área Científica::Ciências Sociais

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Title: SCC, a case study of strategic marketing: drivers of success within hypercompetitive environment
Author: Marques, André Mendes
Language: Inglés
Repository: 73
Subject: Marketing / Strategy / Strategic marketing / Beer sector / Estratégias / Marketing estratégico / Cerveja

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