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1-10 from 92 results
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Title: China’s soft power impact on portuguese society: insights regarding portuguese’ perspectives on China’s cultural products and policiesAuthor: Linhares, Sara de SousaLanguage: InglésRepository: 73
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Title: ARC Ratings: the periphery strikes backAuthor: Soromenho, Rafael AlmeidaLanguage: InglésRepository: 73Subject: Financial markets / European Union / Credit rating agencies / Strategy / Mercado financeiro / União Europeia / Agências de rating / Estratégia / Gestão financeira / Crise financeira / Risco financeiro / Trabalho de projeto / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
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Title: The role of portuguese companies in the development of corporate strategies: case studyAuthor: Ramos, Solange Helena LadeiraLanguage: InglésRepository: 73Subject: Strategy / Strategic management / Corporate strategy / Strategic decision / Gestão estratégica / Empresa / Tomada de decisão / Análise setorial / Estudo de casos / Estratégia / Estratégia corporativa / Decisão estratégica / Domínio/Área Científica::Ciências Sociais / M5 / M190 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Worten's mobile application creation: adding customer value or a pressured digital response?Author: Rosa, Inês Silva AlvesLanguage: InglésRepository: 73
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Title: Marketing resources, performance, and competitive advantage: a review and future research directionsAuthor: Davcik, N. / Sharma, P.Language: InglésRepository: 73
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Title: Contrast Between Youtubers and traditional celebrities: impact in brand awareness, purchase intention and brand loyaltyAuthor: Menezes, Inês FurtadoLanguage: InglésRepository: 73Subject: Youtubers / Brand Awareness / Purchase Intention / Brand Loyalty / Marketing / Estratégias de marketing / Rede social / Marca / Comportamento do consumidor / Lideres de opinião / Influência social / Reconhecimento da Marca / Intenção de Compra / Lealdade da marca / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Digital strategy in master programs in management in PortugalAuthor: Silva, Teresa Baeta daLanguage: InglésRepository: 73Subject: Management / Higher education marketing / Masters in management in Portugal / Master programs in management / Marketing strategy in higher education in Portugal / Digitalization in universities and institutions / Social Media / Digital / Globalization / Internet / Quality evaluation and mobile business / ICT Management / Gestão / Marketing / Ensino superior / Digitalização / Rede social / Avaliação da qualidade / Globalização / Portugal / Domínio/Área Científica::Ciências Sociais / M100 / M150 / M160 / M310 / M390 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Celebrity profiling on twitter using sociolinguistic features notebook for PAN at CLEF 2019Author: Moreno-Sandoval L.G. / Puertas E. / Plaza-Del-Arco F.M. / Pomares-Quimbaya A. / Alvarado-Valencia J.A. / Alfonso Ureña-López L.Language: InglésRepository: 61Subject: Author profiling / Celebrity profiling / Computational linguistic / Natural language processing / Socio-linguistic feature / Twitter / User profiling / Classification (of information) / Computational linguistics / Decision making / Marketing / Natural language processing systems / Social networking (online) / Linguistic features / Linguistics
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Title: Predictive model for detecting customer’s purchasing behavior using data miningAuthor: Amelec, Viloria / Li, Jin / García Guiliany, Jesús Enrique / De la Hoz, BorisLanguage: InglésRepository: 57Subject: Predictive model / Estimation / Marketing / Data mining / Linear / Multiple regression
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Title: Big data marketing during the period 2012–2019: a bibliometric reviewAuthor: Amelec, Viloria / Vargas, Jesús / García Cali, Ernesto / Martínez Sierra, David / Perdomo Villalobos, Alexandra / Redondo Bilbao, Osman Enrique / Mercado Sarmiento, Alberto Enrique / Hernández Palma, HugoLanguage: InglésRepository: 57Subject: Big data / Marketing / Bibliometric review / Volume of production
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