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Subject: Estratégia de Marketing Year: 2015 Year: 2016 Language: Inglés

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Title: Business plan of a three-star hotel in the city of Lisbon “Lisbon Journey hotel”
Author: Canha, Nuno Miguel Lira
Language: Inglés
Repository: 73
Subject: Hospitality / Business plan / Strategy / Cost efficiency / Hotelaria / Plano de negócios / Estratégia / Eficiência nos custos

Acceder
Title: An integrative strategic proposal in the textile & clothing industry: the case of a portuguese company
Author: Monteiro, Carolina Afonso de Magalhães
Language: Inglés
Repository: 73
Subject: Integrative strategic proposal / Textile and clothing industry / Clothing manufacturer / Strategy / Proposta estratégica integradora / Indústria têxtil e do vestuário / Fabricante de vestuário / Estratégia

Acceder
Title: The e-health opportunity for the telecommunication industry and Portugal Telecom: a case study
Author: Nascimento, Francisco Borges d’Almeida
Language: Inglés
Repository: 73
Subject: Telecommunication industry / e-health / Strategy / Resource-based view / RBV, / Resources and capabilities / Setor das telecomunicações, / e-saúde / Estratégia / Recursos e capacidades

Acceder
Title: A review of the literature on big data in marketing using text mining
Author: Amado, Maria Alexandra Amorim
Language: Inglés
Repository: 73
Subject: Big data / Marketing / Text mining / R Language / Literature review / Linguagem R, / Revisão da literatura

Acceder
Title: The influence of product type, humour type, brand attitude, and gender on humour effectiveness in ads
Author: Nielsen, Mille
Language: Inglés
Repository: 73
Subject: Marketing / Consumer behaviour / Advertising / Humour in advertisements

Acceder
Title: Effects of in-flight ambience, space and staff on relationship quality and behavioural intentions of air passengers: the moderator role of mindfulness
Author: Fialho, Ana Filipa Luís
Language: Inglés
Repository: 73
Subject: Marketing / Airlines / Relationship quality / Mindfulness / Companhia aérea / Relação de qualidade

Acceder
Title: The role of Benfica TV: case study
Author: Calqueiro, Diogo de Barros Costa Santos
Language: Inglés
Repository: 73
Subject: Canal de televisão / Desporto / Marketing / Case Study / Television channel / Sport

Acceder
Title: Men and women's attitudes towards the use of gender marketing in advertising and communication
Author: Germanaud, Chloé
Language: Inglés
Repository: 73
Subject: Marketing / Estratégias de comunicação / Género / Comportamento do consumidor / Publicidade / Imagem de marca / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: Communication plan for Skittles
Author: Guimarães, Marta Barahona Simões da Fonseca
Language: Inglés
Repository: 73
Subject: Candies / Skittles / Sugar / Marketing / Communication / Communication plan / Advertising / Marketing de produtos / Estratégias de comunicação / Marca comercial / Açúcar / Publicidade / Concorrência / Preferência do consumidor / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: Measuring corporate reputation in B2B markets: the corporate personality adapted scale
Author: Sequeira, N. / Vinhas da Silva, R. / Ramos, M. / Syed Alwi, S. F.
Language: Inglés
Repository: 73
Subject: Reputation / Corporate personality scale / Corporate credibility / Management / Business to business / Marketing / Brand

Acceder

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