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Subject: Estratégia de Marketing Year: 2015 Year: 2014 Language: Inglés

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Title: A case study on international marketing – the challenge of a European fireplace company entering the Brazilian market
Author: Costa, Felipe Martins Brand da
Language: Inglés
Repository: 73
Subject: Brazil / Internationalization / Marketing / Strategy / Brasil / Internacionalização / Estratégia

Acceder
Title: How to think and act strategically: the pedagogical case study of haiti healthy kids
Author: Santana, Joana Filipe
Language: Inglés
Repository: 73
Subject: Strategy / Strategic management / Nonprofits / Estratégia / Gestão estratégica / Organizações sem fins lucrativos

Acceder
Title: An e-portrait of international business schools’ strategy: an exploratory study on business strategy and value proposition as reflected by internationally accredited business schools’ web sites
Author: Santos, Maria João Sousa Inácio dos
Language: Inglés
Repository: 73
Subject: Business school / Higher education / Strategy / Internet marketing / Escola de gestão / Ensino superior / Estratégia / Marketing digital

Acceder
Title: Analyzing the professional gaming industry in the United States of America: a pedagogical case study
Author: Carmo, Denis Válter Abreu
Language: Inglés
Repository: 73
Subject: Professional gaming / Video games / Strategy / Strategic analysis / Videojogos / Estratégia / Análise estratégica

Acceder
Title: Comparison of perceptions on strategy: a survey on perceptions of business and military managers
Author: Özleblebici, Zafer
Language: Inglés
Repository: 73
Subject: Strategy / Strategy development / Perception / Managerial perception / Estratégia / Desenvolvimento estrategico / Percepção / Percepção gerencial

Acceder
Title: A study about E-WOM on an economic crisis context : the case of telecommunications
Author: Ferreira, Hugo Miguel Fidalgo
Language: Inglés
Repository: 73
Subject: Marketing / Brand preference / Network industry / Reputation

Acceder
Title: The relationships between portuguese banks and their customers in a recessionary context
Author: Nunes, Paulo Filipe Figueiredo
Language: Inglés
Repository: 73
Subject: Marketing / Relationship marketing / Crisis / Banking / Marketing relacional / Crise / Banca

Acceder
Title: Critical analysis of the budget accommodation sector in Lisbon: hostels visitors’ profile and marketing strategies
Author: Morgado, Rute Ferreira
Language: Inglés
Repository: 73
Subject: Sports / Gambling / Restaurants / Recreation / Tourism / Marketing / Desporto / Jogo / Restaurantes / Recreação / Turismo

Acceder
Title: Addressing environmental, financial and social sustainability in the management of higher education quality
Author: dos Santos Martins, H. / Loureiro, S. M. C. / Amorim, M.
Language: Inglés
Repository: 73
Subject: Marketing / Recruitment / Financial management / Quality assurance / Student retention / Faculty development / Course design / Pedagogy / Institutions of higher education / Service quality / Environmental sustainability / Financial sustainability / Social sustainability / Quality management / Higher education quality / Literature review / Critical success factors / CSFs

Acceder
Title: Kids as consumers challenges of product marketing to kids in the sporting goods industry: analysed for the adidas neo label
Author: Rathjen, Katharina
Language: Inglés
Repository: 73
Subject: Behavior / Consumers / Product Attributes / Segmentation / Marketing / Comportamento do consumidor

Acceder

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