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Repository
73
(16)
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Author
Amaral, Maria de Almeida e Silva Branco
(1)
Bandeira, Patrícia Alexandra Santos
(1)
Caetano, Gonçalo Miguel Ribeiro de Sá Pereira
(1)
Ferreira, Catarina Isabel Gomes
(1)
Guftométros, Myron
(1)
Lopes, João Pedro Henriques Guerra e Ova
(1)
Monin, Caroline Claire Marie
(1)
Pontes, Alexandre Pamplona Ramos de Oliveira
(1)
Ramalho, Manuel Maria Mourinha Caeiro
(1)
Rodrigues, Diana Balhote
(1)
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Subject
M Business administration and business economics - Marketing - Accounting - Personnel economics
(16)
M310
(16)
Marketing
(16)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(10)
Comportamento do consumidor
(8)
M370
(5)
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
(4)
M390
(4)
Marca
(4)
Rede social
(4)
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Year
2019
(14)
2018
(7)
2020
(6)
2022
(4)
2017
(2)
2021
(2)
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Document Type
Tesis
(16)
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Language
Inglés
(13)
Portugués
(3)
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Your search
Subject:
Estratégia de Marketing
Subject:
M310
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16
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Title:
How cool is advertising-evoked nostalgia in the eyes of the millennials?
Author:
Amaral, Maria de Almeida e Silva Branco
Language:
Inglés
Repository:
73
Subject:
Advertising-evoked nostalgia
/
Millennials
/
Cool
/
Nostalgia
/
Brand loyalty
/
Perceived authenticity
/
Nostalgic proneness
/
Brand advocacy
/
Brand attachment
/
Marketing
/
Estratégias de marketing
/
Publicidade
/
Emoção
/
Identidade de marca
/
Fidelidade à marca
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M310
/
M390
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Social media marketing across cultures: how does consumer behavior on Facebook brand pages differ between cultures
Author:
Guftométros, Myron
Language:
Inglés
Repository:
73
Subject:
Cross-cultural
/
Hofstede
/
Social media marketing
/
Consumer behavior
/
Engagement
/
Marketing
/
Meios de comunicação de massas
/
Rede social
/
Diferença cultural
/
Comportamento do consumidor
/
Fidelidade à Marca
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M310
/
M370
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
How college students in China view brand experience, brand personality and brand love: moderate effect of product involvement
Author:
Yuan Jing
Language:
Inglés
Repository:
73
Subject:
Brand personality
/
Brand experience
/
Brand love
/
Product involvement
/
Marketing
/
Marca
/
Comportamento do consumidor
/
Satisfação do consumidor
/
Tomada de decisão
/
China
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M310
/
M390
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Social media influencers and their marketing effects on followers?: an exploratory study in restaurant review microblogs
Author:
Ying Zhou
Language:
Inglés
Repository:
73
Subject:
Influencer marketing
/
EWOM
/
Weibo
/
Online restaurant review
/
Marketing de influenciadores
/
Revisão online de restaurantes
/
Marketing
/
Rede social
/
Influência social
/
Comportamento do consumidor
/
Visualização da informação
/
Cognição
/
Restaurante
/
China
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M310
/
M370
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
O efeito da variável socialização no consumo não planeado de fast fashion
Author:
Ferreira, Catarina Isabel Gomes
Language:
Portugués
Repository:
73
Subject:
Moda
/
Comportamento do consumidor
/
Marketing
/
Fast fashion
/
Unplanned consumption
/
Socialization
/
Shopping
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M310
/
M390
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
The effect of football sponsorship in fans purchase intention: an application to beer products
Author:
Caetano, Gonçalo Miguel Ribeiro de Sá Pereira
Language:
Inglés
Repository:
73
Subject:
Football
/
Sponsorship
/
Portuguese clubs
/
Portuguese beer brands
/
Consumer behavior
/
Purchase intention
/
Futebol
/
Patrocínio
/
Clubes portugueses de futebol
/
Marcas portuguesas de cerveja
/
Intenção de compra
/
Marketing
/
Estratégias de marketing
/
Marca
/
Comportamento do consumidor
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M310
/
M370
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Fatores de valor na perspetiva dos clientes da ZARA e da H&M
Author:
Bandeira, Patrícia Alexandra Santos
Language:
Portugués
Repository:
73
Subject:
Valor
/
Perceção de valor
/
Recomendação
/
Fast-fashion
/
ZARA
/
H&M
/
Value
/
Perception of value
/
Recommendation
/
Gestão da marca
/
Valor da marca
/
Satisfação do cliente
/
Fidelidade à Marca
/
Marketing
/
Estudo de casos
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M10
/
M310
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
How can private label brand investment affect consumers?: the case study of Leroy Merlin
Author:
Ramalho, Manuel Maria Mourinha Caeiro
Language:
Inglés
Repository:
73
Subject:
Retail
/
Private label brands
/
Brand management
/
Consumer behaviour
/
Marketing
/
Gestão da marca
/
Venda a retalho
/
Comportamento do consumidor
/
Estudo de casos
/
Trabalho de projeto
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M310
/
L68
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
/
L Industrial organization
Acceder
Title:
A comparison on the perception of brand love: developed economies vs emerging economies
Author:
Silva, Catarina Fernandes da Costa e
Language:
Inglés
Repository:
73
Subject:
Brand love
/
Emerging economies
/
Developed economies
/
Corporate social responsability
/
Economia emergente
/
Economias desenvolvidas
/
Responsabilidade social das empresas
/
Marketing
/
Marca
/
Estratégias de marca
/
Adaptação
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M310
/
F6
/
M140
/
M160
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
/
F International economics
Acceder
Title:
Caffeine: mobile kiosk for coffee and coffee derivatives
Author:
Lopes, João Pedro Henriques Guerra e Ova
Language:
Inglés
Repository:
73
Subject:
Business plan
/
Restaurant
/
Coffee
/
Retail
/
Plano de negócio
/
Indústria da restauração
/
Café
/
Venda a retalho
/
Marketing
/
Trabalho de projeto
/
Lisboa Portugal
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
L26
/
M310
/
M13
/
L Industrial organization
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
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