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Repository
73
(9)
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Author
Carvalho, Gonçalo Martins de
(1)
Cavalcanti, Geórgia Patrícia da Silveira Nunes
(1)
Costa, André Ricardo Sobral
(1)
Moreira, Vera Morgado
(1)
Pereira, Joana Filipa dos Santos Ferreira
(1)
Pilão, Pedro Miguel Ferreira
(1)
Santos, Pedro Roque dos
(1)
Silva, Daniela Duarte da
(1)
Silvino, Pedro Lourenço
(1)
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Subject
Marketing
(6)
Estratégia
(3)
Strategy
(3)
Comunicação
(2)
Balanced Scorecard
(1)
Business
(1)
Buying
(1)
Club Med Portugal
(1)
Communication
(1)
Communications Plan
(1)
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Year
2012
(9)
2013
(3)
2014
(3)
2010
(2)
2011
(1)
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Document Type
Tesis
(9)
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Inglés
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Subject:
Estratégia de Marketing
Document Type:
Tesis
Year:
2012
Language:
Inglés
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9
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Title:
The impact of social media on today's business reality
Author:
Santos, Pedro Roque dos
Language:
Inglés
Repository:
73
Subject:
Social media
/
Web
/
Marketing
/
Management
/
Media social
/
Gestão
Acceder
Title:
A proposal to improve marketing efectiveness in a business to business model
Author:
Silvino, Pedro Lourenço
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Eficiência
/
Eficácia
/
Retorno
/
Investimento
/
ROMI
/
Modelação
/
Business
/
Effectiveness
/
Return
/
Modeling
Acceder
Title:
Integrated communication plan for Philadelphia brand
Author:
Moreira, Vera Morgado
Language:
Inglés
Repository:
73
Subject:
Philadelphia cream cheese
/
Communication
/
Marketing
/
Online communication
/
Queijo creme Philadelphia
/
Comunicação
/
Comunicação online
Acceder
Title:
Online buying behavior for entertainment products
Author:
Silva, Daniela Duarte da
Language:
Inglés
Repository:
73
Subject:
Internet
/
Buying
/
Marketing
/
Entertainment
/
Compra
/
Entretenimento
Acceder
Title:
Perceptions on complaint management: an overview in the target markets
Author:
Pereira, Joana Filipa dos Santos Ferreira
Language:
Inglés
Repository:
73
Subject:
Reclamações
/
Marketing
/
Relação
/
Perceções
/
Complaints
/
Relationship
/
Perceptions
Acceder
Title:
Comunication plan for club med portugal: a vacation resorts company
Author:
Carvalho, Gonçalo Martins de
Language:
Inglés
Repository:
73
Subject:
Marketing Communications
/
Hospitality Marketing
/
Communications Plan
/
Club Med Portugal
/
Marketing
/
Comunicação
/
Marketing Turístico
/
Plano de Comunicação
Acceder
Title:
A case study of strategy: strategic development of a portuguese-based company
Author:
Costa, André Ricardo Sobral
Language:
Inglés
Repository:
73
Subject:
Strategy
/
Internationalization
/
Hypercompetition
/
Innovation
/
Triple-play
/
Estratégia
/
Internacionalização
/
Hipercompetição
Acceder
Title:
Analyzing Toonari News & Media strategy process : assessment and recommendations
Author:
Cavalcanti, Geórgia Patrícia da Silveira Nunes
Language:
Inglés
Repository:
73
Subject:
Strategy
/
Strategic process
/
Toonari News and Media
/
News and Media industry
/
Estratégia
/
Processo estratégico
/
Indústria de News e Media
Acceder
Title:
Balanced scorecard evolution corporate responsibility perspective
Author:
Pilão, Pedro Miguel Ferreira
Language:
Inglés
Repository:
73
Subject:
Balanced Scorecard
/
Estratégia
/
Responsabilidade social
/
Performance
/
Strategy
/
Social responsibility
Acceder
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