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Subject: Estratégia de Marketing Document Type: Artículo Year: 2018

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Title: As “praxis” e práticas que constituem o trabalho estratégico dos consultores: a análise do contexto português à luz do campo de pesquisa da estratégia-como-prática
Author: Lopes da Costa, R. / António, N. / Brás-dos-Santos, J. M.
Language: Portugués
Repository: 73
Subject: Consultoria de gestão / Estratégia / Estratégia-como-prática

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Title: Mudança de paradigmas organizacionais e de trabalho
Author: Lopes da Costa, R. / Dionísio, A.
Language: Portugués
Repository: 73
Subject: Estratégia / Inovação / Redes Mínimas / Funções Multidisciplinares.

Acceder
Title: Consumption and distribution trends in the market of maize arepas in the city of Bogotá, D.C. / Tendencias de consumo y de la distribución en el mercado de las arepas de maíz en la ciudad de Bogotá D.C.
Author: López Rodríguez, Campo Elías / Moreno Luengas, Belkyz Adriana / Lombana Díaz, Edgar
Language: Español
Repository: 40
Subject: Marketing / consumption / distribution channels / markets / Mercadeo / consumo / canales de distribución / mercados
Title: Estudio comparativo de modelos de mercados eléctricos en países de America Latina / Electrical market models comparative study in Latinamerica
Author: Diaz Perez, Sergio David / Gomez Charris, Yulineth / Silva Ortega, Jorge Ivan / Noriega Angarita, Eliana Maria
Language: Español
Repository: 57
Subject: Energy / Market / Marketing / Regulation / Spot / Mercado / Regulación / Comercialización / Energía

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Title: Understanding the use of Virtual Reality in Marketing: a text mining-based review
Author: Loureiro, S. M. C. / Guerreiro, J. / Eloy, S. / Langaro, D. / Panchapakesan, P.
Language: Inglés
Repository: 73
Subject: Virtual reality / Simulated realities / Marketing / Text mining / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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Title: A divide-and-conquer strategy using feature relevance and expert knowledge for enhancing a data mining approach to bank telemarketing
Author: Moro, S. / Cortez, P. / Rita, P.
Language: Inglés
Repository: 73
Subject: Banking / Data mining / Divide and conquer / Feature selection / Marketing / Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação

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Title: Research trends on Big Data in Marketing: a text mining and topic modeling based literature analysis
Author: Amado, A. / Cortez, P. / Rita, P. / Moro, S.
Language: Inglés
Repository: 73
Subject: Big data / Marketing / Literature analysis / Research trends / Text mining / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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Title: Análisis de la oferta educativa superior de pregrados universitarios de marketing en Colombia, en 2017 / Analysis of the higher education offer of undergraduate marketing degrees in Colombia, in 2017
Author: Rueda Vega, Juan David / Robert González, Mario Andrés / Alonso González, Antonio / Collazos Hernández, Iulderc
Language: Español
Repository: 75
Subject: Mercadeo / Marketing / Mercadotecnia / Mercadología / Pregrado / Colombia / Grade

Acceder
Title: Consumption and distribution trends in the market of maize arepas in the city of Bogotá, D.C. / Tendencias de consumo y de la distribución en el mercado de las arepas de maíz en la ciudad de Bogotá D.C.
Author: López Rodríguez, Campo Elías / Moreno Luengas, Belkyz Adriana / Lombana Díaz, Edgar
Language: Español
Repository: 40
Subject: Marketing, logistics, microeconomics, macroeconomics / Mercadeo, logistica, microeconomia, macroeconomia / Marketing / consumption / distribution channels / markets / Mercadeo / consumo / canales de distribución / mercados

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