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Subject: Estratégia de Marketing Document Type: Artículo Language: Inglés

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Title: Marketing resources, performance, and competitive advantage: a review and future research directions
Author: Davcik, N. / Sharma, P.
Language: Inglés
Repository: 73
Subject: Marketing / Resources / Performance / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: A conceptual approach for cannibalism between goods
Author: Laruccia, M. M. / Tristão, J. A. M. / Loureiro, S. M. C.
Language: Inglés
Repository: 73
Subject: Cannibalism / New products / Marketing / Innovation

Acceder
Title: Main gamification concepts: a systematic mapping study
Author: Rodrigues, L. F. / Oliveira, A. / Rodrigues, H.
Language: Inglés
Repository: 73
Subject: Education / Information science / Business / Software development / Leximancer / Consumers / Semantic analysis / Qualitative methods / Gamification / Marketing / Computer science

Acceder
Title: Understanding the use of Virtual Reality in Marketing: a text mining-based review
Author: Loureiro, S. M. C. / Guerreiro, J. / Eloy, S. / Langaro, D. / Panchapakesan, P.
Language: Inglés
Repository: 73
Subject: Virtual reality / Simulated realities / Marketing / Text mining / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: Satisfaction with higher education: critical data for student development?
Author: Machado, M. L. / Silva, R. / Magalhães, A. / Sá, M. J.
Language: Inglés
Repository: 73
Subject: Higher education policy/development / Marketing / Student experience / Student to staff feedback / Widening access/participation

Acceder
Title: Buyer-seller conflict and cooperation in marketing channels: port wine distribution
Author: Crespo de Carvalho, J. / Sequeira, L.
Language: Inglés
Repository: 73
Subject: Conflict / Cooperation / Distribution / Marketing / Multiple channels / Port wine

Acceder
Title: Measuring corporate reputation in B2B markets: the corporate personality adapted scale
Author: Sequeira, N. / Vinhas da Silva, R. / Ramos, M. / Syed Alwi, S. F.
Language: Inglés
Repository: 73
Subject: Reputation / Corporate personality scale / Corporate credibility / Management / Business to business / Marketing / Brand

Acceder
Title: A divide-and-conquer strategy using feature relevance and expert knowledge for enhancing a data mining approach to bank telemarketing
Author: Moro, S. / Cortez, P. / Rita, P.
Language: Inglés
Repository: 73
Subject: Banking / Data mining / Divide and conquer / Feature selection / Marketing / Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação

Acceder
Title: Research trends on Big Data in Marketing: a text mining and topic modeling based literature analysis
Author: Amado, A. / Cortez, P. / Rita, P. / Moro, S.
Language: Inglés
Repository: 73
Subject: Big data / Marketing / Literature analysis / Research trends / Text mining / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: Addressing environmental, financial and social sustainability in the management of higher education quality
Author: dos Santos Martins, H. / Loureiro, S. M. C. / Amorim, M.
Language: Inglés
Repository: 73
Subject: Marketing / Recruitment / Financial management / Quality assurance / Student retention / Faculty development / Course design / Pedagogy / Institutions of higher education / Service quality / Environmental sustainability / Financial sustainability / Social sustainability / Quality management / Higher education quality / Literature review / Critical success factors / CSFs

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