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Subject: Estratégia de Marketing Language: Inglés Year: 2012

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Title: A case study of strategy: strategic development of a portuguese-based company
Author: Costa, André Ricardo Sobral
Language: Inglés
Repository: 73
Subject: Strategy / Internationalization / Hypercompetition / Innovation / Triple-play / Estratégia / Internacionalização / Hipercompetição

Acceder
Title: Analyzing Toonari News & Media strategy process : assessment and recommendations
Author: Cavalcanti, Geórgia Patrícia da Silveira Nunes
Language: Inglés
Repository: 73
Subject: Strategy / Strategic process / Toonari News and Media / News and Media industry / Estratégia / Processo estratégico / Indústria de News e Media

Acceder
Title: Balanced scorecard evolution corporate responsibility perspective
Author: Pilão, Pedro Miguel Ferreira
Language: Inglés
Repository: 73
Subject: Balanced Scorecard / Estratégia / Responsabilidade social / Performance / Strategy / Social responsibility

Acceder
Title: The impact of social media on today's business reality
Author: Santos, Pedro Roque dos
Language: Inglés
Repository: 73
Subject: Social media / Web / Marketing / Management / Media social / Gestão

Acceder
Title: Social networking as a marketing tool: study of participation in cultural events promoted by Facebook
Author: Rebelo, Márcia / Alturas, Bráulio
Language: Inglés
Repository: 73
Subject: Social networks / Cultural events / Facebook / Marketing

Acceder
Title: A conceptual approach for cannibalism between goods
Author: Laruccia, M. M. / Tristão, J. A. M. / Loureiro, S. M. C.
Language: Inglés
Repository: 73
Subject: Cannibalism / New products / Marketing / Innovation

Acceder
Title: A proposal to improve marketing efectiveness in a business to business model
Author: Silvino, Pedro Lourenço
Language: Inglés
Repository: 73
Subject: Marketing / Eficiência / Eficácia / Retorno / Investimento / ROMI / Modelação / Business / Effectiveness / Return / Modeling

Acceder
Title: Integrated communication plan for Philadelphia brand
Author: Moreira, Vera Morgado
Language: Inglés
Repository: 73
Subject: Philadelphia cream cheese / Communication / Marketing / Online communication / Queijo creme Philadelphia / Comunicação / Comunicação online

Acceder
Title: Online buying behavior for entertainment products
Author: Silva, Daniela Duarte da
Language: Inglés
Repository: 73
Subject: Internet / Buying / Marketing / Entertainment / Compra / Entretenimento

Acceder
Title: Perceptions on complaint management: an overview in the target markets
Author: Pereira, Joana Filipa dos Santos Ferreira
Language: Inglés
Repository: 73
Subject: Reclamações / Marketing / Relação / Perceções / Complaints / Relationship / Perceptions

Acceder

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