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Title: Re-designing a go-to-market strategy to Portugal Telecom's Telecare ServiceAuthor: Soares, Andrea LoureiroLanguage: InglésRepository: 73Subject: Ageing / Elderly / Health / Telecare / Strategy / Portugal Telecom / Envelhecimento / Seniores / Saúde / Teleassistência / Estratégia
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Title: Defining a differentiation strategy in the undifferentiated jewellery retail sectorAuthor: Reis, Hugo Miguel SismeiroLanguage: InglésRepository: 73Subject: Strategy / Differentiation / Jewellery Sector / Retail / Estratégia / Diferenciação / Sector de Ourivesaria / Retalho
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Title: From a karaoke capitalism to a sustainable capitalismAuthor: Fernandes, Pedro Miguel SilvérioLanguage: InglésRepository: 73Subject: Social / Innovation / BoP / Strategy / Communities / Inovação / Estratégia / Comunidades
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Title: A case study of strategy: strategic development of a portuguese-based companyAuthor: Costa, André Ricardo SobralLanguage: InglésRepository: 73Subject: Strategy / Internationalization / Hypercompetition / Innovation / Triple-play / Estratégia / Internacionalização / Hipercompetição
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Title: Why qualified prospects decline timeshare sales presentations: a qualitative studyAuthor: Johannsen, Ana Mafalda GonçalvesLanguage: InglésRepository: 73Subject: Vacation ownership / Marketing / Qualified prospects / Off-premise contact
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Title: An integrated communication plan for herdade dos ArrochaisAuthor: Antão, Raquel RodriguesLanguage: InglésRepository: 73Subject: Marketing / Comunicação / Sector vinhos / Marketing digital / Communication / Wine sector / Digital marketing
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Title: Buyer-seller conflict and cooperation in marketing channels: port wine distributionAuthor: Crespo de Carvalho, J. / Sequeira, L.Language: InglésRepository: 73Subject: Conflict / Cooperation / Distribution / Marketing / Multiple channels / Port wine
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Title: Touristic destination image : a study on Lisbon’s touristic destination imageAuthor: Santos, Dulce RosaLanguage: InglésRepository: 73
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Title: Increase of new customer registrations by the development of a goal-oriented customer journey and conception for the delivery of pre-sales customer experienceAuthor: Nölle, NikolaiLanguage: InglésRepository: 73Subject: Marketing / Comportamento do consumidor / Target / Venda emocional
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