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Subject: Estratégia de Marketing Language: Inglés Document Type: Tesis Year: 2016

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Title: Business plan of a three-star hotel in the city of Lisbon “Lisbon Journey hotel”
Author: Canha, Nuno Miguel Lira
Language: Inglés
Repository: 73
Subject: Hospitality / Business plan / Strategy / Cost efficiency / Hotelaria / Plano de negócios / Estratégia / Eficiência nos custos

Acceder
Title: An integrative strategic proposal in the textile & clothing industry: the case of a portuguese company
Author: Monteiro, Carolina Afonso de Magalhães
Language: Inglés
Repository: 73
Subject: Integrative strategic proposal / Textile and clothing industry / Clothing manufacturer / Strategy / Proposta estratégica integradora / Indústria têxtil e do vestuário / Fabricante de vestuário / Estratégia

Acceder
Title: The e-health opportunity for the telecommunication industry and Portugal Telecom: a case study
Author: Nascimento, Francisco Borges d’Almeida
Language: Inglés
Repository: 73
Subject: Telecommunication industry / e-health / Strategy / Resource-based view / RBV, / Resources and capabilities / Setor das telecomunicações, / e-saúde / Estratégia / Recursos e capacidades

Acceder
Title: How do small companies sucessfully enter a new market : case study of Mojatu Limited
Author: Wanjiku, Jackson Kinyanjui
Language: Inglés
Repository: 73
Subject: Gestão de empresas / Estratégias de desenvolvimento / PME Pequenas e Médias Empresas / Indústria da comunicação / Marketing / Publicidade / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: Experimental marketing practices leading to consumer loyalty in restaurant business
Author: Lekstutytė, Alina
Language: Inglés
Repository: 73
Subject: Experiential marketing / Disconfirmation / Customer satisfaction / Customer Loyalty / Gestão de empresas / Marketing / Satisfação do cliente / Fidelidade à Marca / Indústria da restauração / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais

Acceder
Title: Blogs as a new tool of the communication mix
Author: Revez, Catarina Sofia Leonor
Language: Inglés
Repository: 73
Subject: Marketing / Blogs / Communication / Advertising / Publicidade electrónica / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: A review of the literature on big data in marketing using text mining
Author: Amado, Maria Alexandra Amorim
Language: Inglés
Repository: 73
Subject: Big data / Marketing / Text mining / R Language / Literature review / Linguagem R, / Revisão da literatura

Acceder
Title: The influence of product type, humour type, brand attitude, and gender on humour effectiveness in ads
Author: Nielsen, Mille
Language: Inglés
Repository: 73
Subject: Marketing / Consumer behaviour / Advertising / Humour in advertisements

Acceder
Title: Effects of in-flight ambience, space and staff on relationship quality and behavioural intentions of air passengers: the moderator role of mindfulness
Author: Fialho, Ana Filipa Luís
Language: Inglés
Repository: 73
Subject: Marketing / Airlines / Relationship quality / Mindfulness / Companhia aérea / Relação de qualidade

Acceder
Title: Innovation in the positioning of Nutella Ferrero's product
Author: Silva, Daniela Filipa Cerejo da
Language: Inglés
Repository: 73
Subject: Innovation / Positioning / Consumer behavior / Marketing / Inovação / Comportamento do consumidor / Gestão do produto / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder

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