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Repository
73
(9)
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Author
Carmo, Denis Válter Abreu
(1)
Costa, Felipe Martins Brand da
(1)
Ferreira, Hugo Miguel Fidalgo
(1)
Morgado, Rute Ferreira
(1)
Nunes, Paulo Filipe Figueiredo
(1)
Rathjen, Katharina
(1)
Santana, Joana Filipe
(1)
Santos, Maria João Sousa Inácio dos
(1)
Özleblebici, Zafer
(1)
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Subject
Estratégia
(5)
Marketing
(5)
Strategy
(5)
Análise estratégica
(1)
Banca
(1)
Banking
(1)
Behavior
(1)
Brand preference
(1)
Brasil
(1)
Brazil
(1)
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Year
2014
(9)
2015
(9)
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Document Type
Tesis
(9)
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Language
Inglés
(9)
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Subject:
Estratégia de Marketing
Language:
Inglés
Document Type:
Tesis
Year:
2014
Year:
2015
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9
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Title:
A case study on international marketing – the challenge of a European fireplace company entering the Brazilian market
Author:
Costa, Felipe Martins Brand da
Language:
Inglés
Repository:
73
Subject:
Brazil
/
Internationalization
/
Marketing
/
Strategy
/
Brasil
/
Internacionalização
/
Estratégia
Acceder
Title:
How to think and act strategically: the pedagogical case study of haiti healthy kids
Author:
Santana, Joana Filipe
Language:
Inglés
Repository:
73
Subject:
Strategy
/
Strategic management
/
Nonprofits
/
Estratégia
/
Gestão estratégica
/
Organizações sem fins lucrativos
Acceder
Title:
An e-portrait of international business schools’ strategy: an exploratory study on business strategy and value proposition as reflected by internationally accredited business schools’ web sites
Author:
Santos, Maria João Sousa Inácio dos
Language:
Inglés
Repository:
73
Subject:
Business school
/
Higher education
/
Strategy
/
Internet marketing
/
Escola de gestão
/
Ensino superior
/
Estratégia
/
Marketing digital
Acceder
Title:
Analyzing the professional gaming industry in the United States of America: a pedagogical case study
Author:
Carmo, Denis Válter Abreu
Language:
Inglés
Repository:
73
Subject:
Professional gaming
/
Video games
/
Strategy
/
Strategic analysis
/
Videojogos
/
Estratégia
/
Análise estratégica
Acceder
Title:
Comparison of perceptions on strategy: a survey on perceptions of business and military managers
Author:
Özleblebici, Zafer
Language:
Inglés
Repository:
73
Subject:
Strategy
/
Strategy development
/
Perception
/
Managerial perception
/
Estratégia
/
Desenvolvimento estrategico
/
Percepção
/
Percepção gerencial
Acceder
Title:
A study about E-WOM on an economic crisis context : the case of telecommunications
Author:
Ferreira, Hugo Miguel Fidalgo
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Brand preference
/
Network industry
/
Reputation
Acceder
Title:
The relationships between portuguese banks and their customers in a recessionary context
Author:
Nunes, Paulo Filipe Figueiredo
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Relationship marketing
/
Crisis
/
Banking
/
Marketing relacional
/
Crise
/
Banca
Acceder
Title:
Critical analysis of the budget accommodation sector in Lisbon: hostels visitors’ profile and marketing strategies
Author:
Morgado, Rute Ferreira
Language:
Inglés
Repository:
73
Subject:
Sports
/
Gambling
/
Restaurants
/
Recreation
/
Tourism
/
Marketing
/
Desporto
/
Jogo
/
Restaurantes
/
Recreação
/
Turismo
Acceder
Title:
Kids as consumers challenges of product marketing to kids in the sporting goods industry: analysed for the adidas neo label
Author:
Rathjen, Katharina
Language:
Inglés
Repository:
73
Subject:
Behavior
/
Consumers
/
Product Attributes
/
Segmentation
/
Marketing
/
Comportamento do consumidor
Acceder
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