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Title: A case study on international marketing – the challenge of a European fireplace company entering the Brazilian marketAuthor: Costa, Felipe Martins Brand daLanguage: InglésRepository: 73Subject: Brazil / Internationalization / Marketing / Strategy / Brasil / Internacionalização / Estratégia
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Title: Re-designing a go-to-market strategy to Portugal Telecom's Telecare ServiceAuthor: Soares, Andrea LoureiroLanguage: InglésRepository: 73Subject: Ageing / Elderly / Health / Telecare / Strategy / Portugal Telecom / Envelhecimento / Seniores / Saúde / Teleassistência / Estratégia
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Title: From a karaoke capitalism to a sustainable capitalismAuthor: Fernandes, Pedro Miguel SilvérioLanguage: InglésRepository: 73Subject: Social / Innovation / BoP / Strategy / Communities / Inovação / Estratégia / Comunidades
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Title: How to think and act strategically: the pedagogical case study of haiti healthy kidsAuthor: Santana, Joana FilipeLanguage: InglésRepository: 73
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Title: An e-portrait of international business schools’ strategy: an exploratory study on business strategy and value proposition as reflected by internationally accredited business schools’ web sitesLanguage: InglésRepository: 73Subject: Business school / Higher education / Strategy / Internet marketing / Escola de gestão / Ensino superior / Estratégia / Marketing digital
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Title: Analyzing the professional gaming industry in the United States of America: a pedagogical case studyAuthor: Carmo, Denis Válter AbreuLanguage: InglésRepository: 73Subject: Professional gaming / Video games / Strategy / Strategic analysis / Videojogos / Estratégia / Análise estratégica
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Title: Comparison of perceptions on strategy: a survey on perceptions of business and military managersAuthor: Özleblebici, ZaferLanguage: InglésRepository: 73
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Title: Why qualified prospects decline timeshare sales presentations: a qualitative studyAuthor: Johannsen, Ana Mafalda GonçalvesLanguage: InglésRepository: 73Subject: Vacation ownership / Marketing / Qualified prospects / Off-premise contact
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Title: A study about E-WOM on an economic crisis context : the case of telecommunicationsAuthor: Ferreira, Hugo Miguel FidalgoLanguage: InglésRepository: 73Subject: Marketing / Brand preference / Network industry / Reputation
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Title: Integrated communication plan for Philadelphia brandAuthor: Moreira, Vera MorgadoLanguage: InglésRepository: 73
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