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Subject: Estratégia de Marketing Language: Inglés

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Title: A case study on international marketing – the challenge of a European fireplace company entering the Brazilian market
Author: Costa, Felipe Martins Brand da
Language: Inglés
Repository: 73
Subject: Brazil / Internationalization / Marketing / Strategy / Brasil / Internacionalização / Estratégia

Acceder
Title: Developling a communication strategy to enter the mariculture market
Author: Pereira, Joana Cardoso Fava Reis
Language: Inglés
Repository: 73
Subject: Marketing / Strategy / Communication / Media / Fish / Mariculture / Estratégias de comunicação / Plano de marketing / Marca / Empresa de pesca / Consumidor / Trabalho de projeto / Estratégia / Comunicação / Maricultura / Peixe / Domínio/Área Científica::Ciências Sociais / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics

Acceder
Title: Re-designing a go-to-market strategy to Portugal Telecom's Telecare Service
Author: Soares, Andrea Loureiro
Language: Inglés
Repository: 73
Subject: Ageing / Elderly / Health / Telecare / Strategy / Portugal Telecom / Envelhecimento / Seniores / Saúde / Teleassistência / Estratégia

Acceder
Title: The strategic role of MOOCs in education and its effects on the competitive recovery of Portugal
Author: Bello, Miguel Maria dos Santos de Mendonça
Language: Inglés
Repository: 73
Subject: MOOCs / Portuguese economic recovery / Strategy / Education / Portuguese language / Competitividade / Recuperação económica Portuguesa / Estratégia / Educação / Língua Portuguesa

Acceder
Title: Strategy tools’ use in the largest companies in Portugal
Author: Oliveira, Bruno José Olim Marote Gomes de
Language: Inglés
Repository: 73
Subject: Strategy / Strategy tools / Strategizing / Estratégia / Ferramentas estratégicas

Acceder
Title: Mergers and acquisitions: integration models of acquired systems integration services firms, Ericsson case
Author: Oliveira, Ricardo Miguel Lopes Caldeira de
Language: Inglés
Repository: 73
Subject: Mergers & Acquisitions / Integration Models / Strategy / Services / Fusões e Aquisições / Modelos de integração / Estratégia / Serviços

Acceder
Title: Business plan of a three-star hotel in the city of Lisbon “Lisbon Journey hotel”
Author: Canha, Nuno Miguel Lira
Language: Inglés
Repository: 73
Subject: Hospitality / Business plan / Strategy / Cost efficiency / Hotelaria / Plano de negócios / Estratégia / Eficiência nos custos

Acceder
Title: An integrative strategic proposal in the textile & clothing industry: the case of a portuguese company
Author: Monteiro, Carolina Afonso de Magalhães
Language: Inglés
Repository: 73
Subject: Integrative strategic proposal / Textile and clothing industry / Clothing manufacturer / Strategy / Proposta estratégica integradora / Indústria têxtil e do vestuário / Fabricante de vestuário / Estratégia

Acceder
Title: The e-health opportunity for the telecommunication industry and Portugal Telecom: a case study
Author: Nascimento, Francisco Borges d’Almeida
Language: Inglés
Repository: 73
Subject: Telecommunication industry / e-health / Strategy / Resource-based view / RBV, / Resources and capabilities / Setor das telecomunicações, / e-saúde / Estratégia / Recursos e capacidades

Acceder
Title: China’s soft power impact on portuguese society: insights regarding portuguese’ perspectives on China’s cultural products and policies
Author: Linhares, Sara de Sousa
Language: Inglés
Repository: 73
Subject: Soft power / Strategy / Cultural products / China / Portugal / Human rights / Estratégia / Produtos culturais / Direitos humanos / Relações internacionais / Produção cultural / Política governamental / Estratégias políticas / Domínio/Área Científica::Ciências Sociais::Sociologia

Acceder

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