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Subject:
Escolha do consumidor
Subject:
Escolha
Year:
2012
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Title:
A geometria e os chocolates: impacto da primação subtil no comportamento de procura de variedade
Author:
Sousa, Vanessa Filipa Freitas
Language:
Portugués
Repository:
73
Subject:
Primação
/
Efeitos inconscientes
/
Procura de variedade
/
Familiaridade da marca
/
Escolha
/
Priming
/
Nonconscious effects
/
Variety-seeking
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Brand familiarity
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