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Marques, Maria Inês Lameiras
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Community engagement
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Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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Subject:
Engagement metrics
Year:
2017
Year:
2019
Year:
2016
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Tesis
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Title:
The role of positive and negative brand engagement on affective commitment and self-expression word-of-mouth, using extraversion as a moderator: the brand communities context
Author:
Marques, Maria Inês Lameiras
Language:
Inglés
Repository:
73
Subject:
Online brand engagement
/
Community engagement
/
Negative brand engagement
/
Online communities
/
Marketing
/
Marca
/
Engagement
/
Satisfação do cliente
/
Comunidade virtual
/
Identidade de grupo
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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