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Title: Social media marketing across cultures: how does consumer behavior on Facebook brand pages differ between culturesAuthor: Guftométros, MyronLanguage: InglésRepository: 73Subject: Cross-cultural / Hofstede / Social media marketing / Consumer behavior / Engagement / Marketing / Meios de comunicação de massas / Rede social / Diferença cultural / Comportamento do consumidor / Fidelidade à Marca / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / M370 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Exploring the cross-cultural effect on consumer-brand relationship and engagement through social media platforms: the Kerastase exampleAuthor: Nobre, Pedro Augusto AlbanoLanguage: InglésRepository: 73Subject: Relationship marketing / Engagement / Website stimulus / Cross culture / Luxury / Marketing / Marketing digital / Indústria cosmética / Imagem de marca / Estratégias de marketing / Diversidade cultural / Comportamento do consumidor / Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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Title: Antecedents and outcomes of consumer experience and engagement for luxury fashion consumersAuthor: Maximiano, Maria Guerra VitorinoLanguage: InglésRepository: 73Subject: Engagement / Luxury brands / Consumer experience / Desire / Social values / Perceived self / Involvement / Relationship quality / Subjective well-being / Marketing / Indústria de produtos de luxo / Valores sociais / Bem-estar / Consumidor / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
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