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73 (2)

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Gorgus, Tatjana Michaela Constanze (1)
Maximiano, Maria Guerra Vitorino (1)

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Consumidor (2)
Engagement (2)
Bem-estar (1)
Brand (1)
Brand experience (1)
Brand love (1)
Consumer experience (1)
Desire (1)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão (1)
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais (1)

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Subject: Engagement metrics Subject: Engagement Subject: Consumidor Year: 2017

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Title: Antecedents and outcomes of consumer experience and engagement for luxury fashion consumers
Author: Maximiano, Maria Guerra Vitorino
Language: Inglés
Repository: 73
Subject: Engagement / Luxury brands / Consumer experience / Desire / Social values / Perceived self / Involvement / Relationship quality / Subjective well-being / Marketing / Indústria de produtos de luxo / Valores sociais / Bem-estar / Consumidor / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais

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Title: Online brand engagement : an investigation on antecedents and outcomes within the social media environment
Author: Gorgus, Tatjana Michaela Constanze
Language: Portugués
Repository: 73
Subject: Consumidor / Engagement / Rede social / Gestão da marca / Marketing relacional / Facebook / Brand / Relationship marketing / Brand experience / Brand love / Word-of-mouth / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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