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73 (1)

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Kaufmann, H. R. (1)
Loureiro, S. M. C. (1)
Pires, A. R. (1)

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Brand communities (1)
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Subject: Engagement metrics Language: Inglés Year: 2016 Year: 2015 Document Type: Artículo

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Title: Creating value for customers through engagement and participation in brand communities
Author: Loureiro, S. M. C. / Pires, A. R. / Kaufmann, H. R.
Language: Inglés
Repository: 73
Subject: Brand relationship quality / Satisfaction / Participation / Engagement / Brand identification / Brand communities / Brand knowledge / Brand loyalty / Word–of–mouth / WoM / Value creation / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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