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Subject: Engagement metrics Language: Inglés Year: 2016

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Title: The role of positive and negative brand engagement on affective commitment and self-expression word-of-mouth, using extraversion as a moderator: the brand communities context
Author: Marques, Maria Inês Lameiras
Language: Inglés
Repository: 73
Subject: Online brand engagement / Community engagement / Negative brand engagement / Online communities / Marketing / Marca / Engagement / Satisfação do cliente / Comunidade virtual / Identidade de grupo / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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Title: Creating value for customers through engagement and participation in brand communities
Author: Loureiro, S. M. C. / Pires, A. R. / Kaufmann, H. R.
Language: Inglés
Repository: 73
Subject: Brand relationship quality / Satisfaction / Participation / Engagement / Brand identification / Brand communities / Brand knowledge / Brand loyalty / Word–of–mouth / WoM / Value creation / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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