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Subject: Engagement Subject: Marketing Year: 2016 Language: Portugués

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Title: O papel dos social media no customer engagement e corporate reputation em empresas do setor do transporte aéreo: caso TAP e Easyjet
Author: Santos, João Carlos Pinto
Language: Portugués
Repository: 73
Subject: Gestão de empresas / Marketing / Rede social / Transporte aéreo / Fidelidade à Marca / Identidade organizacional / Social media / Corporate reputation / Engagement / Digital age

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