OPAC

A problem has been found

A problem has ocurred in the communication with the server.

Please, try again later. If the problem persists, contact the admin

Your search

Subject: Engagement Subject: Marketing Year: 2016

Sort by Score Title Year -

1-2 from 2 results (0.01 seconds)

Title: O papel dos social media no customer engagement e corporate reputation em empresas do setor do transporte aéreo: caso TAP e Easyjet
Author: Santos, João Carlos Pinto
Language: Portugués
Repository: 73
Subject: Gestão de empresas / Marketing / Rede social / Transporte aéreo / Fidelidade à Marca / Identidade organizacional / Social media / Corporate reputation / Engagement / Digital age

Acceder
Title: The role of positive and negative brand engagement on affective commitment and self-expression word-of-mouth, using extraversion as a moderator: the brand communities context
Author: Marques, Maria Inês Lameiras
Language: Inglés
Repository: 73
Subject: Online brand engagement / Community engagement / Negative brand engagement / Online communities / Marketing / Marca / Engagement / Satisfação do cliente / Comunidade virtual / Identidade de grupo / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder

« Previous 1 Next »