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Repository

73 (2)

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Author

Cabaço, Maria Rita Gonçalves Mendes Nunes (1)
Ferro, Tiago José Maniés (1)

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Comportamento do consumidor (2)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão (2)
Engagement (2)
M31 (2)
Bermudas (1)
Comunidade virtual (1)
Consumer behavior (1)
Data mining (1)
Digital marketing (1)
Gestão de marketing (1)

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2018 (2)
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Inglés (1)
Portugués (1)

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Subject: Engagement Subject: M31 Year: 2018

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Title: How tourists perceive two island destinations with identical culture, but different demographic characteristics, through social networking sites?: the case of Madeira and Bermuda
Author: Ferro, Tiago José Maniés
Language: Inglés
Repository: 73
Subject: Online reviews / Tourism experience model / Netnography / Text mining / Turismo / Rede social / Data mining / Comportamento do consumidor / Satisfação do consumidor / Engagement / Gestão de marketing / Ilha da Madeira -- Arquipélago da Madeira / Bermudas / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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Title: A importância do hedonismo na relação de compromisso entre o consumidor e as marcas através de comunidades online
Author: Cabaço, Maria Rita Gonçalves Mendes Nunes
Language: Portugués
Repository: 73
Subject: Consumer behavior / Hedonic consumption / Engagement / Digital marketing / Online brand communities / Marketing digital / Comportamento do consumidor / Hedonismo / Marca / Comunidade virtual / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M39

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