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73 (1)

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Bilro, Ricardo Jorge Godinho (1)

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Brand advocacy (1)
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Subject: Emotions Year: 2018 Year: 2017 Document Type: Tesis Language: Inglés

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Title: The role of consumer-brand engagement in a digital marketing era
Author: Bilro, Ricardo Jorge Godinho
Language: Inglés
Repository: 73
Subject: Consumer-brand engagement / Brand advocacy / Stimuli of experience / Emotions / Marketing eletrónico / Estratégias de marketing / Comportamento do consumidor / Marca / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais

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