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73 (1)

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Pereira, José António Monteiro (1)

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Anti-branding communities (1)
Brand hate (1)
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Subject: Emotions Subject: Marketing Year: 2019 Year: 2020 Document Type: Tesis

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Title: Brand hate: a constructivist grounded theory approach
Author: Pereira, José António Monteiro
Language: Inglés
Repository: 73
Subject: Brand hate / Emotions / Consumer-brand relationships / Anti-branding communities / Ódio à marca / Emoção / Relacionamento entre consumidores e marcas / Comunidades anti-marca / Marketing / Marca / Comportamento do consumidor / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M31 / D91 / D Microeconomics / M Business administration and business economics - Marketing - Accounting - Personnel economics

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