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Subject: Emotions Subject: Advertising

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Title: How different cultures respond to controversial advertisements: a three way cross-cultural study
Author: Trigo, António José Marçalo Pires
Language: Inglés
Repository: 73
Subject: Advertising / Emotions / Culture / Globalization / Publicidade / Emoções / Cultura / Globalização / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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Title: Book Essay on Flemming Hansen and Sverre Riis Christensen (2007) Emotions, Advertising and Consumer Choice
Author: Trujillo, C.A.
Language: Inglés
Repository: 21
Subject: Emotions / Advertising / Consumer choice

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