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73 (2)

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Author

Cruz, Sara Catarina Pires Antunes (1)
Vareta, Gonçalo Filipe Farrica (1)

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Domínio/Área Científica::Ciências Sociais::Psicologia (2)
Emoji (2)
2700 (1)
2700 Communication systems (1)
2750 (1)
3900 (1)
3900 Consumer psychology (1)
3920 (1)
3940 (1)
Attitudes towards the brand (1)

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2018 (2)
2019 (2)
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Subject: Emoji Year: 2018 Year: 2019 Language: Portugués

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1-2 from 2 results (0.008 seconds)

Title: Impacto da utilização de emoji na intenção de compra de preservativos
Author: Vareta, Gonçalo Filipe Farrica
Language: Portugués
Repository: 73
Subject: Psicologia social / Contracepção / Comunicação / Tecnologia / Identidade de marca / Motivação do consumidor / Emoji / Communication mediated by electronical devices / Brand personality / Purchase intention / Condoms / Domínio/Área Científica::Ciências Sociais::Psicologia

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Title: E se a marca me responde com emoji?: impacto das características da CMC na perceção e atitudes face à marca
Author: Cruz, Sara Catarina Pires Antunes
Language: Portugués
Repository: 73
Subject: Psicologia do comportamento / Consumidor / Sistema de comunicação / Comportamento do consumidor / Marketing / Marca / Computer-mediated communication / Emoji / Attitudes towards the brand / Reservation intention / Online reviews / Domínio/Área Científica::Ciências Sociais::Psicologia / 2700 / 2750 / 3900 / 3920 / 3940 / 2700 Communication systems / 3900 Consumer psychology

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