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73
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Silva, Sara Inês Lago Duarte e
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Bem-estar do consumidor
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Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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Subject:
Emoções negativas
Language:
Inglés
Document Type:
Tesis
Year:
2021
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Title:
Exploring drivers of consumer well-being in music festivals: a relationship marketing approach
Author:
Silva, Sara Inês Lago Duarte e
Language:
Inglés
Repository:
73
Subject:
Consumer experience
/
Emotions
/
Consumer satisfaction
/
Consumer engagement
/
Consumer well-being
/
Music festival
/
Experiência do consumidor
/
Emoções
/
Satisfação do consumidor
/
Engagement do consumidor
/
Bem-estar do consumidor
/
Festival de música
/
Marketing relacional
/
Turismo
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M310
/
M390
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
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