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Repository
73
(2)
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Author
Silva, Sara Inês Lago Duarte e
(1)
Trigo, António José Marçalo Pires
(1)
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Subject
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(2)
Emotions
(2)
Emoções
(2)
M Business administration and business economics - Marketing - Accounting - Personnel economics
(2)
Advertising
(1)
Bem-estar do consumidor
(1)
Consumer engagement
(1)
Consumer experience
(1)
Consumer satisfaction
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Consumer well-being
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2019
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2021
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Tesis
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Subject:
Emoções negativas
Language:
Inglés
Document Type:
Tesis
Year:
2019
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Title:
Exploring drivers of consumer well-being in music festivals: a relationship marketing approach
Author:
Silva, Sara Inês Lago Duarte e
Language:
Inglés
Repository:
73
Subject:
Consumer experience
/
Emotions
/
Consumer satisfaction
/
Consumer engagement
/
Consumer well-being
/
Music festival
/
Experiência do consumidor
/
Emoções
/
Satisfação do consumidor
/
Engagement do consumidor
/
Bem-estar do consumidor
/
Festival de música
/
Marketing relacional
/
Turismo
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M310
/
M390
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
How different cultures respond to controversial advertisements: a three way cross-cultural study
Author:
Trigo, António José Marçalo Pires
Language:
Inglés
Repository:
73
Subject:
Advertising
/
Emotions
/
Culture
/
Globalization
/
Publicidade
/
Emoções
/
Cultura
/
Globalização
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
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