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Title: Exploring drivers of consumer well-being in music festivals: a relationship marketing approachAuthor: Silva, Sara Inês Lago Duarte eLanguage: InglésRepository: 73Subject: Consumer experience / Emotions / Consumer satisfaction / Consumer engagement / Consumer well-being / Music festival / Experiência do consumidor / Emoções / Satisfação do consumidor / Engagement do consumidor / Bem-estar do consumidor / Festival de música / Marketing relacional / Turismo / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / M390 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Drivers of emotions and purchase intention in virtual supermarket setting: explore the rule of mental imagery, product involvement and presenceAuthor: Correia, Carolina FerreiraLanguage: PortuguésRepository: 73Subject: Virtual reality / Purchase intention / Emotions / Store atmosphere / Realidade virtual / Decisão de compra / Emoções / Ambiente de loja / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M310 / M390 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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