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73
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Correia, Carolina Ferreira
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Ambiente de loja
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Decisão de compra
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Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
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Emotions
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Emoções
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M Business administration and business economics - Marketing - Accounting - Personnel economics
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Subject:
Emoções
Subject:
M310
Document Type:
Tesis
Year:
2019
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Portugués
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Title:
Drivers of emotions and purchase intention in virtual supermarket setting: explore the rule of mental imagery, product involvement and presence
Author:
Correia, Carolina Ferreira
Language:
Portugués
Repository:
73
Subject:
Virtual reality
/
Purchase intention
/
Emotions
/
Store atmosphere
/
Realidade virtual
/
Decisão de compra
/
Emoções
/
Ambiente de loja
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M310
/
M390
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
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