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73 (1)

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Mendes, Gonçalo Ramos Braz Mergulhão (1)

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Comportamento do consumidor (1)
Consumer decisions (1)
Consumer neuroscience (1)
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Subject: Emoção Subject: Eye-tracking Language: Inglés Document Type: Tesis Year: 2018

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Title: The impact of facial expressions in consumer purchase decision
Author: Mendes, Gonçalo Ramos Braz Mergulhão
Language: Inglés
Repository: 73
Subject: Facial expressions / Emotions / Incongruency / Consumer neuroscience / Purchase intention / Eye-tracking / Consumer decisions / PLS-SEM / Expressão facial / Emoção / Comportamento do consumidor / Tomada de decisão / Marketing / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M30 / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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