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Subject: E-mail marketing Repository: 73 Year: 2008

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Title: Study of customer’s perceptual antecedents of value and attitude toward electronic marketing communication tools (e-mail and SMS): an application to the tourism industry
Author: Almeida, Daniel da Costa R. F. de
Language: Inglés
Repository: 73
Subject: E-mail / SMS / Attitude / SEM

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Title: O e-mail como ferramenta de marketing. Uma revisão da literatura
Author: Fortes, Nuno / Rita, Paulo
Language: Portugués
Repository: 73
Subject: E-mail / Marketing / Revisão bibliográfica

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