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Subject: E-business Repository: 73 Language: Inglés Document Type: Artículo

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Title: Playing seriously: how gamification and social cues influence bank customers to use gamified e-business applications
Author: Rodrigues, L. F. / Oliveira, A. / Costa, C. J.
Language: Inglés
Repository: 73
Subject: E-banking / Enjoyment / Ease-of-use / Socialness / Usefulness / Intention to use / E-business / Gamification / Domínio/Área Científica::Ciências Sociais::Psicologia

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