Refine your Search
Author
Subject
- Marketing (74)
- M Business administration and business economics - Marketing - Accounting - Personnel economics (43)
- Domínio/Área Científica::Ciências Sociais::Economia e Gestão (42)
- M31 (28)
- Trabalho de projeto (23)
- Comportamento do consumidor (18)
- Estratégias de marketing (16)
- Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais (9)
- M30 (8)
- M37 (8)
Document Type
Your search
1-10 from 74 results
(0.011 seconds)
-
Title: Digital strategy in master programs in management in PortugalAuthor: Silva, Teresa Baeta daLanguage: InglésRepository: 73Subject: Management / Higher education marketing / Masters in management in Portugal / Master programs in management / Marketing strategy in higher education in Portugal / Digitalization in universities and institutions / Social Media / Digital / Globalization / Internet / Quality evaluation and mobile business / ICT Management / Gestão / Marketing / Ensino superior / Digitalização / Rede social / Avaliação da qualidade / Globalização / Portugal / Domínio/Área Científica::Ciências Sociais / M100 / M150 / M160 / M310 / M390 / M Business administration and business economics - Marketing - Accounting - Personnel economics
-
Title: Revisión de la productividad científica sobre gestión de la experiencia del clienteAuthor: Coronell Avendaño, Sheila MaríaLanguage: EspañolRepository: 57Subject: Experiencia / Gestión de la experiencia / Mercadeo / Experience / Customer experience management / Marketing
-
Title: Posicionamiento de marca con el marketing digital en Colombia para la empresa Campos de Café por SiempreLanguage: DesconocidoRepository: 64Subject: Posicionamiento / Marca / Marketing digital / Estrategia / Marketing / Estudio de mercado / Marca registrada / Comercio electrónico / Café / Positioning / Brand / Digital marketing / Strategy
-
Title: Estrategias de marketing experiencial para incrementar el consumo en la cadena de restaurantes grün ubicado en la ciudad de BogotáLanguage: DesconocidoRepository: 64Subject: Marketing / Comida / Oportunidades comerciales / Estudios de mercado / Publicidad / Eat
-
Title: Mirada a la aplicación de coaching y liderazgo, desarrollo de competencias directivas, prospectiva y estrategias de marketing: estudio de caso de la empresa reciclaje BucaramangaAuthor: Pedrozo Sánchez, Magda CarolinaLanguage: EspañolRepository: 40Subject: Marketing / Liderazgo / Prospectiva / Leadership / prospective / Crecimiento sostenible / Administración de mercadeo / Dinámica de grupos
-
Title: Trabajo final práctica empresarial atlética casa deportivaAuthor: Vega Arango, José LuisLanguage: EspañolRepository: 40Subject: Logistica / Importaciones / Mercadeo / Logistics / Imports / Marketing / Comercio / Administración de mercados
-
Title: El impacto en el mercado mexicano de Walmart y la venta OmnichannelAuthor: Sanabria Pinzón, Andrés FelipeLanguage: EspañolRepository: 40Subject: Mercado mexicano / Walmart / Experiencia de compra / Retail / Omnichannel / Visión / Mercadeo / Consumidores / Globalización / Compra / Experiencia / Mexican market / Shopping / Experience / Vision / Marketing / Consumers / Globalization / Purchase / Food consumption -- Cases / Market surveys -- Mexico / Market surveys -- Colombia / Consumo de alimentos -- Casos / Análisis de mercadeo -- México / Análisis de mercadeo -- Colombia
-
Title: The role of naming sponsors in summer music festivalsAuthor: Andrade, Serenela Alves deLanguage: InglésRepository: 73Subject: Branding / Markerting communications / Consumer behaviour / Summer music festivals / Comunicação / Marketing / Comportamento do consumidor / Festivais / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
-
Title: Effect of moment marketing and brand sponsorship in brand equity and customer engagementLanguage: InglésRepository: 73Subject: Brand equity / Moment marketing / Social media marketing / Consumer engagement / Brand sponsorship / Valor da marca / Marketing / Estratégias de marketing / Rede social / Consumidor / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M30 / M31 / M Business administration and business economics - Marketing - Accounting - Personnel economics
-
Title: The relation between the music festival brand equity and the intention to visit the host city: the cases of Eurovision & NOS Alive in LisbonLanguage: InglésRepository: 73Subject: Music festivals / Occasional vs permanent events / Brand equity / Travel motivations / Marketing / Festivais / Música / Valor da marca / Viagem / Estudo de casos / Trabalho de projeto / Lisboa - Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / Z320 / M Business administration and business economics - Marketing - Accounting - Personnel economics / Z Other special topics
SeDiCI Serivicio de Difusión de la Creación Intelectual
PrEBi Proyecto de Enlace de Bibliotecas
UNLP Universidad Nacional de La Plata
2003-2024 ©. Todos los derechos reservados conforme a la ley 11.723