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Subject: Differentiation Language: Inglés Document Type: Tesis Repository: 73

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Title: Macao as a brand : can city branding change Macao’s image perceptions?
Author: Carvalho, Marta Fevereiro
Language: Inglés
Repository: 73
Subject: Brand / Brand image perceptions / Differentiation / City branding / Marca / Percepções da imagem de marca / Diferenciação / Marca da cidade

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Title: Defining a differentiation strategy in the undifferentiated jewellery retail sector
Author: Reis, Hugo Miguel Sismeiro
Language: Inglés
Repository: 73
Subject: Strategy / Differentiation / Jewellery Sector / Retail / Estratégia / Diferenciação / Sector de Ourivesaria / Retalho

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Title: Is freemium a good revenue model for MOBAS?: analysis of sucess factors
Author: Maia, Dinis António Silva
Language: Inglés
Repository: 73
Subject: MOBA / Revenue model / Freemium / Monetization / Game design / User base / Differentiation / Gestão internacional / Inovação tecnológica / Jogos / Estratégias de desenvolvimento / Design / Utilizador / Monetização

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