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73 (2)

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Author

Almeida, Júlio Miguel Moreira (1)
Marques, Bernardo Miguel Calado (1)

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Desporto (2)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão (2)
Marketing (2)
Análise SWOT (1)
Comunidade (1)
Consumer behaviour (1)
Consumer motivations (1)
Estudo de casos (1)
External motivation factors (pull) (1)
Franchising (1)

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2019 (2)
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Subject: Desporto Subject: Marketing Year: 2019 Document Type: Tesis Language: Inglés

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Title: Sports spectatorship in Lisbon: how leveraging consumers' motivations can increase attendance and community spirit
Author: Almeida, Júlio Miguel Moreira
Language: Inglés
Repository: 73
Subject: Consumer behaviour / Consumer motivations / Sports events / Sports events spectatorship / Sports infrastructures / Sports communication / Internal motivation factors (push) / External motivation factors (pull) / Marketing / Desporto / Prática desportiva / Motivação do consumidor / Comunidade / Lisboa - Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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Title: Internationalization of Vivafit
Author: Marques, Bernardo Miguel Calado
Language: Inglés
Repository: 73
Subject: Internationalization / Franchising / Gyms / Women’s health / Gestão internacional / Gestão estratégica / Internacionalização das empresas / Desporto / Mulher / Marketing / Análise SWOT / Estudo de casos / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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