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73 (3)

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Author

Diogo, João Manuel Pimenta de Castro (1)
Gil, Daniel Susano (1)
Zykova, Anna (1)

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Subject

Desporto (3)
Marketing (3)
Patrocínio (3)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão (2)
Portugal (2)
Sponsorship (2)
Activation (1)
Avaliação estratégica (1)
Comportamento do consumidor (1)
Consumer (1)

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2017 (3)
2016 (2)
2015 (1)
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Tesis (3)

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Portugués (2)
Inglés (1)

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Subject: Desporto Subject: Patrocínio Year: 2017 Document Type: Tesis

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1-3 from 3 results (0.009 seconds)

Title: The study of suport marketing campaigns in sailing with elaboration of a sponsorship decision model
Author: Zykova, Anna
Language: Portugués
Repository: 73
Subject: Marketing / Sport marketing / Sponsorship in sailing / Marketing desportivo / Patrocínio / Desporto / Água / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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Title: O patrocínio desportivo: ativação de marca e papel do consumidor
Author: Diogo, João Manuel Pimenta de Castro
Language: Portugués
Repository: 73
Subject: Marketing / Patrocínio / Desporto / Marca / Comportamento do consumidor / Sponsorship / Sponsor / Sports / Activation / Consumer / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: The effectiveness of tennis events sponsorship: Millennium Estoril Open
Author: Gil, Daniel Susano
Language: Inglés
Repository: 73
Subject: Marketing / Sports marketing / Sponsorship / Effectiveness measurement / Gestão de marketing / Desporto / Patrocínio / Avaliação estratégica / Portugal / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais

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