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73 (2)

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Fernandes, António Jorge Alvoeiro (1)
Gil, Daniel Susano (1)

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Desporto (2)
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais (2)
Patrocínio (2)
Avaliação estratégica (1)
Competitive gaming (1)
Comportamento do consumidor (1)
Consumer behavior (1)
Effectiveness measurement (1)
Esports (1)
Gestão de marketing (1)

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Subject: Desporto Subject: Patrocínio Language: Inglés

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Title: How motivations for esports consumption influence the esports sponsorship response: the favourability, brand awareness and purchase intention effects
Author: Fernandes, António Jorge Alvoeiro
Language: Inglés
Repository: 73
Subject: Sports sponsorship / Esports / Competitive gaming / Consumer behavior / Gestão internacional / Desporto / Patrocínio / Jogos / Internet / Comportamento do consumidor / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M370 / Z200 / M Business administration and business economics - Marketing - Accounting - Personnel economics / Z Other special topics

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Title: The effectiveness of tennis events sponsorship: Millennium Estoril Open
Author: Gil, Daniel Susano
Language: Inglés
Repository: 73
Subject: Marketing / Sports marketing / Sponsorship / Effectiveness measurement / Gestão de marketing / Desporto / Patrocínio / Avaliação estratégica / Portugal / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais

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