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Repository
73
(3)
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Author
Almeida, Júlio Miguel Moreira
(1)
Cunha, Gonçalo Gomes
(1)
Marques, Bernardo Miguel Calado
(1)
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Subject
Desporto
(3)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(3)
Marketing
(3)
Análise SWOT
(1)
Análise de sentimentos
(1)
Atletismo
(1)
Comunidade
(1)
Consumer behaviour
(1)
Consumer motivations
(1)
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2019
(3)
2018
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2020
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Portugués
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Subject:
Desporto
Subject:
Marketing turístico
Year:
2019
Document Type:
Tesis
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Title:
Avaliação do impacto de grandes provas de corrida em Lisboa
Author:
Cunha, Gonçalo Gomes
Language:
Portugués
Repository:
73
Subject:
Impacto económico
/
Turismo de eventos
/
Text mining
/
Análise de sentimentos
/
Economic impact
/
Event tourism
/
Sentiment analysis
/
Marketing
/
Estudo de eventos
/
Desporto
/
Atletismo
/
Lisboa -- Portugal
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M21
/
M31
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Sports spectatorship in Lisbon: how leveraging consumers' motivations can increase attendance and community spirit
Author:
Almeida, Júlio Miguel Moreira
Language:
Inglés
Repository:
73
Subject:
Consumer behaviour
/
Consumer motivations
/
Sports events
/
Sports events spectatorship
/
Sports infrastructures
/
Sports communication
/
Internal motivation factors (push)
/
External motivation factors (pull)
/
Marketing
/
Desporto
/
Prática desportiva
/
Motivação do consumidor
/
Comunidade
/
Lisboa - Portugal
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
Title:
Internationalization of Vivafit
Author:
Marques, Bernardo Miguel Calado
Language:
Inglés
Repository:
73
Subject:
Internationalization
/
Franchising
/
Gyms
/
Women’s health
/
Gestão internacional
/
Gestão estratégica
/
Internacionalização das empresas
/
Desporto
/
Mulher
/
Marketing
/
Análise SWOT
/
Estudo de casos
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
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